There comes a time when a man or woman needs to put down their work and grab the fishing rod and tackle box. Trolling is the way to go, but you can still catch a trophy from shore. It is like fishing with dynomite.

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This is a blog which will be assesed as a part of my coursework for my Degree and focuses on Understading the customer and the Theories and Stereotyping that come with this. The geographical location of the buyers in B2B markets is also very concentrated and very often most customers will know each other. This will be because they are all based in the same area.